Trade Show Promotions -- Pre-Show and At-Show
Trade show promotions are the secret weapon of the veteran trade show manager. That's because, when done right, trade show promotions work so well. Consider these two items: 1. The average trade show has over 400 exhibitors, where the average attendee will visit about 21 exhibits, and that average attendee walks into the show with a list of 75% of the exhibits he/she wants to see. That means you have to get on their dance card before the show. 2. You can boost your trade show lead counts by 33% with trade show promotions - even thought they require a much smaller percentage of your budget. So, trade show promotions are money well spent. Pre-show promotions are the things you do before the show to make attendees want to visit your booth. At-show promotions are the activities and trade show giveaway items you do during the show to bring in more attendees into your exhibit. If you want to learn more than what's in these tips, contact Skyline and ask for your free copy of our 75-page book, Creating Effective Trade Show Promotions.