5 tips for goal driven giveaways
If you plan to use giveaways in your booth, what's your strategy? An effective promotional premium should reinforce your company's image and message in addition to supporting your communications goals at the show. With budgets tight, no one can afford to waste money on a premium that doesn't fulfill objectives. So before you order those coffee cups, a quick review of the desired results might be in order.
1. Do you have a new product or service and you want everyone in attendance to know about it? Choose a premium you can give to visitors you come in contact with.
2. Is your market highly targeted? Choose high-end premiums for qualified prospects and a lesser giveaway for everyone else.
3. Want to pull your primary prospects to your booth? Try sending a premium pre-show that has a second half or related item that's obtainable at your booth.
4. Want prospects to buy on site? Provide a special premium for on-site orders with upgraded premiums the more they buy.
5. How about lead cards? Offer a premium for those visitors who fill them out or sit through a presentation or demonstration.
Courtesy: The Corcoran Report