Reader Tip: Promote By Presenting

Try to get an opportunity to host a seminar at the trade show. It drives people to your booth and informs them of much more than they can get by just taking a quick stop in your exhibit. There are many bits of wisdom that you can deliver without giving away any trade secrets! I have managed to run a seminar during every trade show we exhibit at over the last 3 years. The results are amazing. If you don't like public speaking you can hire a presenter to do it for you for a small fee and expenses. Or take a public speaking course and learn by doing.

- Brad Arnold, President and CEO, Bradley Mechanical Services & Pipe Shield Canada