Use Your Giveaway to Get an Appointment
Instead of offering something that you plan to give away based on a drawing (people put their business cards in a bowl in the hopes of having their name drawn), we display a giveaway and explain that anyone could qualify to receive the giveaway by talking to us. We ask them to tell us about their organization, and to help us get a meeting with an appropriate decision maker.
If we get the meeting, the person who visited our booth and helped us set up the meeting gets the giveaway item. We offer something of high perceived value, like a beautiful, floor-standing world globe. It works very well. Instead of giving away one globe to someone that we will never see again, we give away many globes to people who have gotten us in the door with the right contacts… a small price to pay for an effective meeting.
-Victoria Bernardini, FS Creations, Inc.