Create A Memorable At-Show Promotion
You might try badge stick-ons for attendees. This is not always easy but I can cite an effective example: well-made, woven stick-on shamrocks that were offered and put on attendees' badges as they passed or entered the booth. In repeat years many would come to the booth first for their badge before touring the show. Some carried their shamrock from prior years in wallets, handbags, etc. The company was Shamrock Technologies, Inc. This may be difficult to duplicate but the message is - search for a hook that makes your name memorable.
- Name withheld by request