Now you REALLY need to promote your show attendance
I saw this story in the November 11 issue of "Trade Show Week" and thought you could use the idea.
In early October, registration was off by 20 percent for a major November show. The show manager told their top exhibitors that many former attendees had called concerned that favorite exhibitors would not show. The top exhibitors quickly put together a press release assuring their attendance and explaining why participation was important. The release was placed on exhibitor web sites, the sites of two sponsoring magazines and the sponsoring organization. In a few weeks registration was back up to only three percent less than last year.
So, announcing your participation in trade shows and conferences through direct mail, e-mail or telephone contact has never been more important!
One other thing: The low occupancy rates in hotels and load factors on airplanes have made travel costs less expensive short term. It might be beneficial for you to find out about such values and pass them along to your clients. Perhaps at the same time you confirm that you're exhibiting!