Promotion Execution Worksheet
- What is your most desirable scenario? Define specifically what you want attendees to see and do in the booth so you can plan how you can make this happen.
- What happens when attendees bring the pre-show mailers and/or invitations to your booth?
- How and where will the giveaways be fulfilled?
- Will attendees that return the invitations still be required to visit the exhibit to claim a gift of do they get another prize for visiting?
- What will the staff be required to do to make this work? Define this according to each area in the exhibit including the reception desk, product demonstrations, meet and greet areas, etc.
- If your booth is an island space, how will you facilitate desirable traffic flow? In other words, what do you want attendees to do during their visit?
- If your program includes a presenter, theater magician, etc., how will these activities support the other goals you would like to accomplish such as having attendees visit a demonstration area, read the graphics, talk to the staff, etc.?
- How will the promotion facilitate the collection of lead information so the sales force has comprehensive data to insure accurate post-show follow-up?
- How will you reinforce the messages and creative ideas post-show to help aid retention for your company's participation after the show.