Lead Management
Almost 80% of leads generated are never followed, according to the Center For Exhibition Industry Research (CEIR). Rather than sending your hard-fought trade show leads into the abyss, strive to be part of the elite 20% that actually follow up on their leads! We've heard horror stories of exhibits pulled out of storage to prepare for a show - only to find the leads from the previous show still packed with the exhibit. What a tragedy! Remember, trade shows are very effective tools to create qualified leads. They could also be an effective media to create sales - but only if the leads are followed up appropriately.