Start Following Up On Leads BEFORE The Show Starts!
To efficiently follow up your leads it is important to make preparations to follow them up before you leave for the show.
Before leaving for the show:
- Write (and, if not personalized, even print) the follow-up letter
- Prepare the follow-up packets - be sure to have a stockpile of any brochures you may need
- If you're going to promise to send anything after the show, be sure to have it already back in the office
- Create the lead management forms
- Identify the person responsible for lead management
By preparing before the show starts, you can fulfill your leads without delay once you return from the show.