Trade Show Displays > Trade Show Tips > Maximize your leads

Maximize your leads

Want to attract to your trade show exhibit the clients you want to work with? Lead generation is always a primary goal. Sales people depend upon quality leads to make sales for your company. Follow these tips to maximize your leads.

  • Use pre-show promotions and invitations to your exhibit one to two weeks prior to the show. Studies show promotions can boost your lead counts by 33%.
  • Train booth staff to reiterate the benefits expressed in the pre-show promotion.

    • 1. Engage in a 30-second dialogue of open-ended questions.

    2. Determine what to present to this prospect within two minutes

    3. Present product(s) that benefit the prospect in a ten-minute timeframe.

    4. In a minute's time, complete your lead card, agree on the next step and move on.

    • If your lead machine prints on location, have staff take notes directly on lead sheets.
    • Ask attendees open-ended questions that start with what, when, where, how, tell me, describe and who. Timely post-show follow up is essential to turn leads into clients.
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