Logistics
When you are managing your company's trade show program, you're faced with an endless array of details and deadlines. If you're blessed by the organization gene, welcome to the show, your DNA is well suited to this industry. If you're not, then invest the time to improve your organization and project management skills -- it's an investment that will pay off in less hassles and problems in the long run. Whatever you do, start by getting out the Exhibitor Manual you received and reading it. Find out if the show has any specific restrictions, and find the deadlines for ordering things like show space, electrical, labor, cleaning, internet, and more. Get your orders in early enough to get the discount -- that's some of the easiest money you'll save for your show budget, and you get the added benefit of being prepared for the show!