Client Samples: RotoMetrics
RotoMetrics' custom modular exhibit vastly reduces emissions
RotoMetrics' old traditional custom booth packed into 27 crates and filled an entire semi. The new custom modular exhibit compacts into 7 crates.
Custom modular exhibits: Worth (27 times) their weight in (carbon emissions reduction) gold
It may surprise you just how much an effect lightweight modular exhibits can have. Consider this: By shipping a 20 x 30 foot custom modular exhibit (rather than a 20 x 30 traditional custom exhibit) to just one show reduces by nearly 2 times its own weight the amount of CO2 going into the atmosphere. That one-show carbon emission reduction is more than a car owner switching to a hybrid car for a year.
What about over the exhibit's lifetime? If that exhibitor uses a 20 x 30 custom modular exhibit at 3 shows a year for 5 years, that reduces by 62,299 pounds, or 27 times the exhibit's weight, the amount of carbon emissions, from going into the atmosphere!
Here's the math -- and the sources -- to get to that eye-opening (and carbon-reducing) conclusion:
#1 A pound of material transported by truck causes .00033 pounds of CO2 emissions into the atmosphere
Source: Carboncounter.org
#2 If an exhibitor in Chicago ships a 20 x 30 exhibit to a Las Vegas show, it would be 3,496 miles round trip
Source: Google Maps
#3 Weight of a traditional custom 20 x 30 exhibit (9.9 pounds per square foot X 600 square feet) = 5,940 pounds
Source: Trend to Custom Modular Exhibits, Tradeshow Week Magazine
#4 Weight of a custom modular 20 x 30 exhibit (3.9 pounds per square foot X 600 square feet) = 2,340 pounds
Source: Trend to Custom Modular Exhibits, Tradeshow Week Magazine
#5 Carbon emissions moving traditional custom exhibit = 6,876 pounds (calculated by multiplying #1, #2, and #3)
#6 Carbon emissions moving custom modular exhibit = 2,709 pounds (calculated by multiplying #1, #2 and #4)
#7 One-show reduction in carbon emissions with custom modular exhibit = 4,167 pounds (calculated by subtracting #6 from #5)
#8 Multiples of weight of a custom modular exhibit itself that carbon emissions are reduced by shipping custom modular exhibit instead of traditional custom exhibit = 1.8 times reduction (calculated by dividing #7 by #4)
#9 Life-time carbon emission reduction of custom modular exhibit, if used 3 times a year for 5 years = 62,299 pounds or over 31 tons (calculated by multiplying #7 by 15)
#10 Multiples of its own weight in lower carbon emissions for a custom modular exhibit, assuming 3 uses a year for 5 years = 27 times its own weight in carbon emissions reductions (calculated by multiplying #8 times 15)
#11 Driving a hybrid passenger car instead of a small gas car reduces CO2 emissions by 3,880 pounds a year
Source: carbon counter.org
#12 Multiples of reduction from one show use compared to switching to a hybrid car: 1.07 (calculated by dividing #7 by #11)
Your own potential carbon emission reduction will vary according to your number of shows, show locations, and booth sizes.
Based on these calculations, you can make a profound difference in reducing carbon emissions simply by choosing a custom modular exhibit over a traditional custom exhibit.