Express Logic
Express Logic: Look Up for 'Wow' Factor | ||
For the biggest show of the year, Express Logic left no doubt about the location and identity of the industry's dominant player. A giant yellow X marked the spot and anchored the company's new logo on an exhibit towering 24 feet high along the perimeter of a 40'-by-50' space. "We hit a home run in terms of making an impact," says John Carbone, vice president of marketing. "We wanted to impress our partners and intimidate our competitors. It was a rousing success. "We wanted to create a booth that gives us a 'wow' factor," Carbone says. "The hanging structure is a perfect solution. It's light and inexpensive, and we're not sacrificing anything in quality. Fabric makes all the sense in the world." Cut Down on Operating Costs Download printable version (.pdf) |
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