Eton
etón: An Aerial Presence  | ||
When exhibiting at CES, etón Corporation strives for something new and unique, and it gets just that from Skyline Exhibits. This year, things definitely were looking up - at a trio of 34' long structures suspended above the booth space. Visible from everywhere on the show floor, the structures displayed large fabric graphics and rear-projected videos. "This was a great presentation that had a fantastic effect on everybody who saw it," says John Smith, Executive Director of Operations for etón, which manufactures high-quality audio products. Needing a substantial yet affordable presence, the company combined its own assets with rentals. The gigantic banners plus blackwalls and flooring created dramatic effect for the launch of etón's Porsche-designed radios. "Rentals keep the cost down and allow us to change our look," Smith says. "Our company is all about innovation, so it's important to have a fresh look, and the creative work by Skyline shows a lot of thinking outside the box." Download printable version (.pdf) |
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