Emdeon
A Healthy Dose of Brand Awareness  | ||
In the wake of multiple name changes through mergers and acquisitions, Emdeon Business Services was a leading provider of healthcare information technology and a leading sufferer of retention deficit disorder - the inability of prospects to remember the current company name. Now following a strict regimen of brand awareness, including large doses of exhibiting, Emdeon showed signs of a speedy recovery with a brand-building 40'-by-50' island at its biggest trade show of the year. "We rocked! We had a large presence, a good location and a fresh-looking booth," says Tommy Lewis, the company's Vice President of Marketing. Skyline designed the exhibit to turn heads and to reinforce Emdeon's brand identity. A rotating fabric structure drew attention to the logo, while other signage called to targeted markets. New graphic skins for the company's 15 to 20 Skyline pop-up displays will promote the brand at state and local shows. Download printable version (.pdf) |
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