Design Your Exhibit With Your Target Audience in Mind
Below is a list of questions you can ask yourself and others in your organization as you evaluate the design of your next exhibit. These questions focus attention on the visitors to your booth - which is why you exhibit at shows!
- Is your organization name professionally presented and located at the highest possible point in your exhibit?
- Are your graphics easily read from 10-20 feet away?
- Is the exhibit theme easily read and presented with memorability in mind?
- Is the key point in your graphics prominently positioned?
- Are your tables the right height for the planned activities?
- Are the video screens/monitors large enough and at the right height for easy viewing?
- Is the demonstration area large enough for planned activities?
- Is the lighting adequate for easy viewing of the exhibit?
- Is there adequate storage space to eliminate a cluttered exhibit?
- Are the photographs and backlit transparencies easily read from 10-20 feet away?
- Is there adequate table space for lead-generating activities?
- Do the colors attract the eye? Are they pleasing to the senses? Are they memorable?