Skyline Exhibits

• More Space: Larger spaces, or spaces less crowded by products, with more meeting spaces.
• Product Focus: Graphics focused on new products, and more product-oriend.
• Value Added: More solution or customization based messages.
• New Graphics & Technology: Greater use of video and computer demos; graphic images targeting specific vertical markets.
• Lighter Weight: Use of lightweight and portable exhibits to reduce shipping, drayage, and I&D costs.
• Versatility: Changeable exhibits to modify messages for different shows.

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Information technology exhibitors design their exhibits in an industry where cutting-edge is expected rather than an option.

Virtually all exhibitors in the IT sector use exhibits that allow flexibility and the ability to change out graphics easily to adapt to rapidly changing products or to target different vertical markets

Displaying current products is still a mainstay in the booth, but exhibitor focus seems to be trending toward client contact.

Many booths are including meeting space or theater style demonstration areas.

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One of the key influences on current booth design is the increased competition for face time with decision makers. Most exhibitors believe attendees are spending less time in the booth; so grabbing attention fast is paramount.

Today's climate calls for a targeted message, and for some that means even a new message is required for each show. Ninety-five percent of the medical exhibitors feel it is either "very important" or "moderately important" to use exhibit structures and properties that provide flexibility and ability to change out graphics or easily adapt for different booth sizes.

Bright colors and clear text with fewer words are designed to call attention to specialized products in the booth or to announce who an exhibitor's specialized clientele includes. Exhibit marketers are looking at their booth as a whole, creating themes rather than standalone graphic cards.

In general the booths tend to have more open space than in the past. Most exhibitors describe the booths in today's shows as larger, more high tech and upscale than in the past.

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Exhibitors in professional and business services are defining new ways to showcase their firm's intangible assets to potential clients, and in some cases they are also integrating larger industry trends such as globalization, outsourcing and industry consolidation into their message.

Many professional and business services exhibitors are looking at their booth as a space to focus on meetings rather than selling products. This may create a fundamental shift in the design and features needed in the booth. Internet connections and handouts are finding increased importance over product displays. The overall theme of professional and business services exhibitors is to bring their unique identity or brand to clients via face-to-face interaction with executives and staff.

Providing a simple message is paramount to exhibit marketers who are tasked with demonstrating their organization's intangible assets. Exhibitors are turning to enhanced graphics with simple tag lines and well-trained booth staff to get their message across. The value proposition may not always be based on lowest price. Other considerations include expertise, track record and innovative solutions.

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