Readers' Survey Delivers Good Advice
The table below shows a summary of the kinds of tips that you offered by category. The categories are the same as the ones that we asked you to rate in terms of your concerns. One way of looking at this treatment is to consider these results to be reflective of the topics with which you feel most comfortable (at least enough to offer your advice) - versus last month's results that showed which topics you want to learn about most.
The Sort of Tips You Shared With Us
Notice the big swing in the number of tips offered that are related to better booth staffing: more than double the proportion we saw last year. Here's a great example of what one of your fellow readers shared:
"Be conscious of attendees' time and their desire to see as much of the show in the time they have. Smile, listen and engage. I really agree with losing the fake sales pitch attitude and to be yourself. I don't like it when I'm approached by the "used car salesman" spiel and don't like to do it to anyone else. I know about my product and am proud to represent it; I can talk genuinely about it with customers with really good results."
- Name withheld by request
Look for many more tips like this in the months ahead.