Disciplined Show Selection Pays Off
Make your schedule in the fall before a new year. Be very hard-nosed about which shows worked, and which didn't from the current year. Don't be swayed by a great city; look at what shows attract the decision-makers you're searching for, and exhibit at those. (Often, those decision-makers do show up in the great cities, but not always.)
-Sharon Leach, The MASH Program