Budget Stretchers: Design for Savings
Using booth size and exhibit design is another popular means to get the most out of your show budget and maintain your marketing goals. These exhibitors have summarized what many people related in their responses
By using a banner stand with graphics that switch out, we now have more versatility with our displays, spending less money overall.
-Name withheld by request
Trying to make booth designs more flexible, ability to ship to more than one show in same package, saving on shipping, material produced for show.
-Scott Prater, Mincey Marble Manufacturing
We have tried these options: using the same theme/graphics as our other divisions to save on graphics creation/production, scripting presentations in-house, choosing lighter exhibit property to save on drayage costs, printing smaller graphics on our in-house printers, buying carpet from an outside vendor other than the show services provider.
-Emily Giesy, Oce North America, Inc.