Budget Stretchers: Do It Yourself
Of course, there's always the great American fall-back, Do It Yourself. Among the more effective suggestions were these.
Be a self sufficient as possible. Trade show labor is an exorbitant cost to say the least. We bring our own tools and use our own people to set up and tear down as much as possible.
- Sheldon Schiffner, WILO USA LLC
I have cut down on rental equipment by supplying my own. While it costs a few dollars more to ship, overall, I save money. This allows me to have more funds for pre-show marketing promotions. An example is we have purchased our own carpet rather than renting. The color matches our booth & style, keeping our brand.
- Name withheld by request