Reader Tips: 4 Booth Staffing Tactics
Don't wait for prospects to stop at your booth. Once they look at your booth, say "Can I show you something new & unique?"
- Gary Munro, A-R Distributors
- Gary Munro, A-R Distributors
Don't stand behind the table--in fact, don't put it in the front of your booth. Stand out in the aisle and greet people with questions and eye contact.
- Ann Meier, Open Road Technologies Computer Services, Memphis, TN
Although chairs are provided at most shows, always remain standing. You appear more approachable.
- Name withheld by request
Every show I attend I try to leave the booth unattended for an hour or so each day. I've learned that some attendees will not approach a booth if it is staffed, but they'll come up and take material when there's no chance they'll be "sold to." Also, we find that when the booth is staffed, it's good to have a man and a woman on hand. Some people will only approach men; others will only approach women.
- Rob Palmer, Institute for Supply Management