Contest Winner's Tip for Booth Staffing

I give a small handful of our logo pens or mechanical pencils to booth staffers who are nervous about approaching people. They hold these items in their left hand which keeps them from folding their hands in a 'fig leaf' or crossing their arms, and encourages a more inviting posture. Our staffers offer the pens/pencils to show attendees and invite them to stop at our booth to complete an at-show drawing/lead retrieval form. Our staff can then build on the initial conversation and when ready, have their right hand free for shaking hands with the attendees.

- Dana Howcroft of Sunrise Engineering, Draper UT