Ten things you should positively never do while staffing your trade show exhibit
It's not the words you say, but the non-verbal communication you do that makes most of the impression upon visitors to your trade show booth. Here are 10 pitfalls to avoid, so your entire message has the best chance to be positively received.
1. Don't sit, read, smoke, eat or drink in the booth.
2. Don't use the cell phone in the booth.
3. Don't chew gum.
4. Don't gossip or badmouth competitors.
5. Don't leave the booth unattended or leave without informing colleagues.
6. Don't be late for booth duty.
7. Don't use negative body language. Instead, smile and look at person when speaking. Use affirmative comments. Don't close off conversation by crossing your arms.
8. Don't let the booth get cluttered, untidy and unorganized.
9. Don't wear your badge on the left hand side. Instead, wear your badge on the right hand side so it can be seen by your visitor when shaking hands.
10. Don't be unprofessional.
Follow these simple guidelines and your staffers will be more effective and believable to your prospects and customers, generating more leads, sales, and enhancing your image.