New Study Confirms the Value of Trade Shows
In the May, 2004 edition of Sales & Marketing Management, a new study has proven the enduring value of trade shows. Of the 249 executives surveyed, 22% state that "trade shows are the marketing method that yields the highest number of sales leads," more than any other source.
Why are trade shows valuable?
- Trade shows are face-to-face, which gives us a better idea of what the other person/business is about - that data will not transfer in other media or at a distance.
- Trade shows are the most effective way to market a small business. This is one place where small businesses can compete on a level playing field with larger firms.
- Lead generation - as confirmed by the S&MM study mentioned above.
- You have the opportunity to discover and share new products/services.
- Network. The larger your network, the greater the benefits you can gain.
So, go to a show. Exhibit. Experience. Network.
Source: "Competing Ideas", Modern Machine Shop, Wayne Chaneski.