4 Tips On Exhibit Design From Readers
"Be sure your primary message is apparent in 1 second from 30 feet."
- Name Withheld by Request
"Focus on visitor-friendly displays. Greet the buyers and ask if they would like you to show them new products. Make pricing of all products and event specials easy to read and understand."
- Name Withheld by Request
"From my experience attending trade shows, my tip is to use a headline in your booth to specifically target your prospects. I have wasted
Also, have and promote your Unique Selling Proposition (USP) so I know why you are better than all of the other companies hawking the same general product or services you are."
- Joe Kulyeshie, The JK Bedrin Marketing Group
"Lighting - When designing your booth layout, budget in sufficient dollars for adequate and strategically positioned lighting. We found that by adding just a few key spot lights on specific areas of our booth, traffic, visitor participation and engagement with our booth personnel rose significantly. A small expense for a large impact."
- Suzan Marie Chin, Pearpoint, Inc.