A lot of your success depends on YOU
There are a lot of variables that drive success in the trade show and event industry, and one of them is YOU. We thought Marc Goldberg's advice on what it takes personally to succeed in this business merits repeating. Marc is a consultant in the industry and owner of Marketech.
Maintain peak physical and mental condition
Be conditioned physically so you can withstand the rigors of 10-12 hour days, exhibit set-up and tear down, and the "work all day, fly all night" schedules. Have the mental agility to bob and weave with the variety you face day-in and day-out.
Master the skills of the profession
Be a student of exhibiting. To be in control of our exhibit and event programs, you need to master skills such as planning, budgeting, marketing, project management, elements of design, and logistics. You need to be a life-long learner.
Be tough on yourself
That doesn't mean work your self into a stressed-out condition that leads to burnout. It means setting goals, identifying what is working and creating plans for growth and professional expansion.
Work hard and smart
To achieve top performance you cannot just work hard. You also need to work smart so you have time and energy left to live the remainder of your life.
Maintain a positive attitude
To maintain balance and achieve the performance you desire, you need a positive attitude. We're not talking about "looking at the world through rose colored glasses." We are talking about glasses being half full and not half empty. We are talking about strategic thinking that allows you to work out issues logically and rationally, not emotionally.