Maximize your investment
Everyone is concerned about the total cost of ownership for almost everything purchased these days. Exhibit properties are no exception. Studies show that 27% of a typical trade show budget is for non-productive expenses such as freight, labor and storage.
We advocate redirecting some non-productive expenses to productive marketing investments by considering options such as these:
- Reducing freight costs by using lighter weight structures and graphics.
- Using flexible truss systems so that the structure becomes the architecture upon which you hang interchangeable graphics to economically and efficiently execute changes to your messages, themes and product information.
- Reducing your setup costs by using exhibit designs and structures that are easier to install and dismantle.
- Reducing your costs by taking advantage of pre-order discounts.
- Renting versus buying if you only participate in two or three shows a year or exhibit overseas only once or twice a year. And consider renting versus buying specific elements such as double-deck structures if you only use them once or twice a year.
- Considering the financial impact of budgeting your display structure as a capital or operational expense.