Reasons to consider renting a trade show exhibit
According to a little known forecasting tool called the Super Bowl Indicator - a win by an original American Football League team means a bad year for the stock market. Hopefully that won't be the case, but since the first Super Bowl in 1967 the index has been right 90 percent of the time.
Renting makes sense during tough economic times when departments face budget cuts. You can save up to 75 percent renting an exhibit versus buying one.
Seven other reasons to consider renting:7. As companies attend more shows, it's almost inevitable that two will run back-to-back or at the same time. It makes sense to rent when there's a conflict.
6. A company attends countless shows using an owned exhibit. But once a year needs more oomph at the industry's premier event.
5. A company may have a one-time new product launch that demands a giant presence.
4. Renting gives first time buyers a chance to test the waters.
3. Renting does not set your exhibit future in stone.
2. Rather than buying a new exhibit to meet the needs of a new market, renting lets customers test it with a minimum investment.
1. Renting is a good entrée to international trade show marketing. Exhibits that work in the U.S. don't always translate well in other countries.