How to select a portable display

Too often exhibitors shopping for new pop-ups and portables take the path of least resistance and make selections based on price alone. Don't make that mistake. A display is an investment. You want an effective vehicle for marketing your products and services and your company. You pay plenty for booth space, travel and other trade show marketing expenses. Don't scrimp when it comes to the cost of an exhibit you will use time and again.

The best way to shop is to compare the quality of design, graphics and hardware; and you have the perfect forum to do that research: Your next trade show.

Your best and most unbiased information about portable displays will come from the exhibitors using them. Approach them when they aren't busy and ask questions relative to your budget and needs. Is it easy to set up and take down? How does it pack away? That's the cost to ship and maintain?

Most exhibitors will be happy to share their experiences and tell you what they like or don't like about their portable exhibits. Follow this formula and you will soon be a portable display expert.