It's a mistake to focus on price
It's best to look at the whole enchilada when shopping for an exhibit, comparing price, quality, design, functionality and so on. Why? Because over the long haul the purchase of an exhibit is a smaller percentage of the total trade show marketing cost than most realize.
Here's a simple exercise that will give price-shoppers a new perspective.
How many shows per year will you attend with your new exhibit?
How many years do you plan to use it?
Multiply the number of shows by the number of years. Now divide the purchase price of your exhibit by the total number of shows.
For example, let's say you do four shows a year and plan to use your new exhibit for five years and the total cost with accessories, graphics and design is $20,000:
4 x 5 = 20
$20,000/20 = $1,000 per show
Now compare your exhibit cost per show with your other show expenditures: Booth space, show services, travel, lodging, meals, costs of staffing, literature, premiums, and so forth.
How can you not afford to shop for quality, design and functionality?